"I believe that to promote the arts as a whole, it is essential to provide individual artists with the tools they need to have success in their own careers."
There are two sides to the coin of every occupation. It is becoming more and more necessary that professionals in every field have the ability to multi-task, take on different roles, and adapt to ever changing environments in order to be successful.
It is no different for the visual arts in this respect. Artists must have not only the technical abilities to produce quality work worth investing in, they must also be able to market, promote, and sell what they do to remain viable. Despite the multitude of roles artists must take on to realize success, most art educational institutions focus only on the technical training aspect of the occupation. Atelier Dualis seeks to balance the focus with a priority on career sustainability as well as technical proficiency. During apprentice's time at Atelier Dualis, they will have access to one of the best art training programs available, countless networking opportunities, exposure to business principles and practices, and an invaluable opportunity to apply what they've learned to promote themselves in their own gallery setting. Through this kind of early preparation, apprentices leaves Atelier Dualis with the confidence they need to transition easily into their professional careers.